Viral Tweets V2.0

Posted by Francois | Marketing,Scripts | Tuesday 19 January 2010 3:30 pm

Viral Tweets The makers of Viral Tweets have launch a new and much improved version of this super little promo tool.Version 2.0 now use the recently released twitter apps API.

It also offer some very nice improved capabilities:
- New imput form design options
- Can now include your autoresponder signup form
- Great reporting features in a new dashboard.

This is certainly a little piece of software worth checking out for anyone with a download page and the free version will let you try in at no risk !

A word of caution: Documentation, as of today, is almost non-existant and setting up the product both on your server and in registering it on twitter apps can get really confusing for non-tech peoples. Make sure to have your favorite geek nearby !

Turn one of your articles into a video

Posted by Francois | How-To,Marketing,Online Tools | Thursday 14 January 2010 3:57 am

Did it ever occur to you that you can turn one of your articles into a video someday?

Well, that day is today.

I believe you already know that article marketing is one of the best ways to generate targeted traffic and backlinks to your website. But there is another powerful tool that can be used to generate even more traffic. It’s called Video Marketing.

And now For The First Time In History, You Can Turn Your Articles To LIVE And TALKING Videos In Less Than 3 Minutes!

It’s called the Article Video Robot and you can check it out here:

Article Video Robot

All you have to do is Copy & Paste Your Article Into This Software And it just
Converts Your Article Into A Hot Marketable Video Instantly!

You don’t even have to leave your desk or touch a camera!

Check out a demo of this app in action at: ArticleVideoRobot

I Guarantee You That after you see this, it will Change Everything You Have Heard, Seen Or Tried In Article Or Video Marketing.

This is powerful powerful stuff – don’t miss it.

Research and Find Your Niche Online

Posted by Francois | How-To,Marketing | Saturday 9 January 2010 7:03 pm

Deciding on what product or service you will promote should be based on a simple principle. There should be a demand for your product or service. You want to offer something that people actually need, something that will make their lives better, make them feel better physically, make them look better, or help them solve a problem.

Once you have chosen a product or service to market, researching to find the right niche for your product or service is the next most important part of beginning a niche marketing program. The things that you need to know are where they spend their time online, and what makes them tick from a personal and business point of view. There is niche marketing software out there ( Like SENUKE )that can help you learn these things about your potential niche market.

The next thing you need to learn as you research your online niche market is what you can reasonable charge for your product or service. The best and most effective way to do this is to visit sites that advertise products or services similar to what you have chosen to sell. It should be easy to see if they are giving away a service or selling the product at a price far lower than you would have to charge.

If you can determine that there are people out there who are willing to spend money to buy what you are selling and you can identify those people then you have a niche marketing product or service that can make money on the Internet. Sometimes it takes reframing your product or service to make it more attractive, better or just different than what others are selling it for. Research is the key to successful online niche marketing.

Boost About Benefits on your Sales Page

Posted by Francois | How-To,Marketing,Sales Page | Thursday 7 January 2010 8:34 am

When writing a sales page many people get focused in on writing a headline and wrapping it up.  What most people do not realize is that the heart of the sales page is very important, too.  A good headline draws them in and a great call to action may get them to buy, but if your page lacks substance in the middle then they may lose interest between the time they read the headline and the time they reach the call to action.

The middle section of your sales page should be all about why your product is just what the reader needs.  Basically, it is all about the benefits.  When you can get the reader to see why your product is the best product and why they need your product then you have them ready to buy.

Understand There is Always Something Different
The key to writing good sales copy and being able to make the benefits of your product or service stand out is recognizing what makes your product different.  You may be selling a product that has a lot of competition.  Just because you have competition, doesn’t mean you have no chance of selling.  Many companies thrive even though they have a lot of competition.  The reason for their success is that they recognized what was different about their product or service and capitalized on that.

Here are some ways that your product may be different:
- Better pricing.  Maybe you have the lowest price or you are offering more for the price.  It is no secret that consumers are driven by price and value.  If you can give them more for less or you can simply give them a better value for their money then they will buy.

- Better quality.  If you know that your product is made to higher standards than the competition or you know that your products are made with superior ingredients or components then make that clear to consumers.  Consumers do not just value a good deal, they also know that buying high quality products gets them more for their money.  In many cases, a consumer will pay more if they know a product is better quality.

- Better service.  Customer service cannot be underestimated.  Consumers may go for the lower priced items or the inferior made products, but in the end they will only remain loyal to companies that provide great service.  No consumer wants to be left hanging with questions or problems that go unanswered or unresolved.  If you can provide amazing customer service then let consumers know because it makes a big difference in the long run.

Of course, if your product is something new or has a major difference over competitors then that can be your selling point.  The idea here is to make sure that consumers see all the benefits that buying your product or service offers them.

Your goal with your sales page is to make the consumer see why they need to buy your product now.  By addressing the benefits that they get with your product or service you will be helping them to realize that they must buy because the competition cannot give them a better product or service.

The Key to a Winning Sales Page Headlines

Posted by Francois | How-To,Marketing,Sales Page | Tuesday 5 January 2010 7:29 am

The headline is the first thing a visitor sees when they visit your sales copy page.  It is the first impression they get and many times they base their decision to read on or leave just on that one sentence.  That is why the headline is such an important part of your sales copy page.

Many writers struggle over creating a headline that will win over the reader and get them to explore further.  In many cases, it is a weak headline that makes a sales copy page not effective.  That is why you have to learn the key to writing a winning sales page headline.

The Goal
To write a good headline you have to understand the goal of the headline.  The headline’s main purpose is to capture the reader’s attention and get them to read the rest of the sales page.  Now that you know the goal you can then begin to understand just what characteristics your headline needs to be effective.

Meet a Need
The main reason why people buy something is to fulfill a need.  If your headline can address a need or create a sense of need in a reader then you will have a better chance of capturing their attention.  Too often when creating headlines, writers focus on attention grabbing more than actually writing something effective.  Using bold font, all capitals or lots of exclamation points will never work.  You have to really get inside the reader’s head and make them feel compelled to find out more about what you are selling.  Do that through creating a need.

Give Them a Reason to Read On Now

It is not enough to just tell someone they need your product.  You have to make them really want to find out more right now.  Once you have a person on your sales page your goal is to keep them there and get the sale.  If they do not sense that they need to keep reading right now then chances are they will leave the page and never come back.

You have to try to create a sense that they cannot wait to find out more about your product.  You have to make your headline communicate the urgency and importance of buying right now.

Choose Words Carefully
A good headline is all about the words you use.  As mentioned, using flashy fonts or making it look good is not enough.  You have to give some substance.  Keep in mind that a headline is just a title.  It is short.  You only have a limited number of words that you can use so use them carefully.

Try to use action words.  Use words that spark emotion in people.  Your whole goal is to create a sense of urgency and need.  Focused wording is important because you have only one sentence to get them hooked.

Creating a winning headline is all about making the reader feel they need your product now.  You have to really get in touch in with human emotion when writing your headline.  You may also need to break out a thesaurus.  Just remember that your headline is your first impression and usually the only chance you have to draw the reader in and make the sale.

JV INVITE ! ! !

Posted by Francois | email lists,JV invite,Marketing | Monday 4 January 2010 7:47 pm

Build your List with this great JV Giveaway event !

I’d like to warmly invite you to a massive list building exercise that is happening in just a few short weeks time.

Hans W.Castiglioni is the Promoter of The  “The Valentine Giveaway” that will Open it’s doors on February 6th, 2010 at 9:00 AM EST. and end on February 20st 2009 9:00 PM EST.

This is how it works: Contribute a free gift in the form of a digital download product (like ebook,graphics, audio, video, etc) to the gifts section.

This is going to be one awesome event – and I’m glad you can be a part of it.

All you need to do to get going is signup by following the URL below:

Become a contributor to the The Valentine Giveaway

Checkout the Low Cost Upgrade Feature they are Offering,
I Encourage you to take them up on it.There is a big Surprise you can download as an upgraded contributor.

Valentine Giveaway

Let’s go build a Massive List together!!

Writing a Moving Call to Action

Posted by Francois | How-To,Marketing,Sales Page | Sunday 3 January 2010 2:23 pm

The call to action is the part of the sales page where you ask for the sale.  One of the greatest faults of a salesperson is failure to ask for the sale.  Many times a salesperson takes for granted that the person they are speaking with will buy.  After all, you are talking about a product and they are in the market to buy the product, so why ask for the sale?

It is simple.  If you never ask them to buy then why would they feel compelled to buy? You must ask for the sale if you really want to sell a thing.  Too many salespeople forget this and lose the sale.  Don’t be one of them.

On your sales page the call to action will often be summed up in a simple paragraph and conclude with a button, link or form that will allow them to make the purchase.  However, while it may seem simple, your call to action is your final chance to get that sale and your one chance to ask the reader to buy.

Make It Effective
Simply put an effective call to action gets the reader to buy.  Your call to action must get the reader to respond.  The key to writing an effective call to action is to understand your reader.

You need to know who your reader is and what would get them to buy.  When you know these two things then you can write a call to action that works.

Who is Your Reader?
As a good salesperson you should always know your target customer.  You should know why they would want your product and why your product is the best product to serve their needs.  You need to be able to speak to them.  You have to be on their level and use words and phrases that they will understand.

What Will Get your Reader to Buy?

When you know your target customer you will know their buying habits.  You will know what they are looking for, whether it is the lowest price or the highest quality.  This will let you give them just what they want.

Writing the Call to Action
Your call to action should create a sense of urgency in your customer that they need to buy right now.  Make sure you give them a reason to click the link or button or fill out the form.  Tell them again about the benefits of your product or service and why it will fulfill their needs.  Then give them the chance to buy.

The call to action of your sales page should wrap things up.  It should be the final but of information or urging that the reader needs to make the purchase.  Your whole goal with the sales page is to make a sale, so don’t lose the chance by not including a call to action or by writing a weak call to action.  Make it effective.  Make it strong and make the reader want to buy.

Landing Page Success Tips

Posted by Francois | Affiliate Marketing,email lists,Marketing | Saturday 26 December 2009 11:19 am

Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

Marketing Effectively With Email

Posted by Francois | email lists,Marketing,Traffic | Friday 25 December 2009 5:21 pm

Like any type of marketing, email marketing involves a great deal of time and effort to ensure the marketing campaign is effective. This is important because an ineffective marketing campaign of any type is a waste of money and resources. Spending a great deal of time, energy and money into an email marketing campaign which is not reaching the members of the target audience and is not convincing recipients of the email to make a purchase or visit your website is not worthwhile. This article will discuss how to implement an effective email marketing strategy to ensure your business, financial and personal goals are being met.

One of the most important aspects of marketing effectively with email is to ensure your marketing efforts are reaching the members of your target audience. One way to do this is to ask former customers as well as potential customers to join your email distribution list. This will help to ensure the majority of members on your email distribution list have an actual interest in your products or services. This is important because you are much more likely to generate sales when you are marketing to this type of an audience than you would if you were marketing to a much larger audience without an interest in your products.

Another aspect of marketing effectively is to hire an experienced professional writer to draft the content for your emails, e-newsletters, email courses or any other methods you are using to email your message to potential customers. Having your content written can give you a significant edge over the competition if they are drafting their content themselves. The quality of your content is a reflection on your business and poorly written content with no substance will reflect poorly on your business.

Effective email marketing should also be written in a manner which will appeal to the target audience. If necessary you should conduct market research to determine demographical information for your target audience. This research may also determine preferences the target audience may have for receiving marketing information. This may include the type of language used, the format of the emails, the layout of the emails and even aesthetic appearance of the emails. Paying attention to these details can make the email marketing campaign significantly more effective.

Finally, effective email marketing should not be viewed as spam. This is a difficult situation. In many cases an email marketing campaign will involve distributing mass emails but care should be taken in these endeavors to avoid having these emails construed as spam. This is important because many Internet service providers include spam filters which apply algorithms to each email account to determine which messages are spam and which ones are legitimate. Emails which are deemed to be spam may never reach the intended recipients. Emails which may it through the spam filters may also be automatically deleted if the Internet user believes it looks like spam. For this reason care should be taken to ensure all marketing emails provide quality content, advertise only subtly and ideally are only sent to email recipients who have specifically requested information about your products or services. This will give you the best opportunity possible to reach your target audience and have a positive impression on them and hopefully entice them to make a purchase or visit your website.

The best ClickBank tool

Posted by Francois | Affiliate Marketing,ClickBank,Marketing | Wednesday 23 December 2009 4:07 pm

If you are like me, you find the ClickBank MarketPlace a little confusing.

There is a great FREE website that can give you a much more useful view of the various products available at ClickBank. It’s CB-ANALYTICS .

Try it, you’ll never get back to the old marketplace ;)

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